AAMI: Medical Technology Association Branding

This member association is internationally regarded among biotechnicians and the FDA as the neutral gatekeeper for medical safety standards and accreditation. Kineo’s creative team began with our research-driven process that led to positioning, messaging and a tag line that could stand in place of its name, which did little to support its role as a leader in medical technology.

We then developed a new logo comprised of the association’s acronym and tag line, designed several of its publications and developed comprehensive brand guidelines for all its communication materials.

Subsequently, we’ve worked with AAMI to develop marketing and identities for a number of sub-brands and initiatives. Among them are AAMI University, ACI (AAMI Credentials Institute), and AAMI Conference 2018.

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