Arborjet: Awareness and Education Campaign
ArborJet is an innovator of insecticides and pesticide delivery systems that preserve trees and protect the environment. ArborJet put The Kineo Group on point in the state of Illinois to raise awareness and educate government officials and property owners about the environmental and financial crisis from the emerald ash borer. Kineo conducted media and government outreach programs that led to editorial advocacy of treatment in top-tier media and strong government support in key municipalities. In the first year of the campaign, the number of trees treated for emerald ash borer with ArborJet product increased by more than 250 percent.