TreeHouse Foods: Video Messaging for Manufacturing Company
TreeHouse Foods, Inc. is a manufacturer of packaged foods and beverages with more than 50 manufacturing facilities across the United States, Canada and Italy that focuses primarily on private label products for both retail grocery and food away from home customers.
The Kineo Group was asked to assist TreeHouse Foods in developing it’s first-ever Vision, Mission and Values statements and in creating messaging around those statements.
One of the tools we utilized were a series of videos for TreeHouse employees around the country. The videos, hosted by the company’s CEO, introduced the new Vision, Mission and Values and featured employees from throughout the organization highlighting the importance of the VMV. We are also providing TreeHouse with messaging and videos for human resources, product management and corporate-wide communications.