Craft Beer and Spirits Festival: Event Creation and Operations
Two new trends in the beverage industry are craft beer and small batch liquors and wines. Kineo created the Chicago Craft Beer and Spirits Festival. The Festival’s Main Tasting Hall has 50 market-leading and hard-to-find brewers offering tastings and sales. Local brewpubs sell from beer-inspired menus.
In the Craft Wine & Spirits Hall, small batch distilleries and limited production wineries offer tastings and sales. A Festival gift shop features books and tools, cookbooks, festival apparel and gifts. The VIP lounge offers the opportunity to meet guest brew masters, taste limited edition brews and enjoy food pairings. Opening night of the Festival benefits local charities.
In addition to managing the day-to-day aspects of the Festival, Kineo is responsible for public relations, branding and identity, operations, social media and all other forms of marketing for the event.