John Michael Kohler Arts Center: Museum Branding

For the John Michael Kohler Arts Center, in Sheboygan, Wisconsin, a primary logo was evolved so that it reflects the sophistication of the center’s collection as well as the warm and accessible brand attributes. The logo was designed with rules and type weight to emphasize the internationally recognizable surname of the museum’s founder. The sub-brands follow the primary logo, creating a sense of unity among the brands, especially important because some of the sub-brand spaces are not located on or in the actual Arts Center.

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