Cole Taylor Bank: Marketing Videos

In support of its new tagline, Cole Taylor Knows, we proposed that the bank create a series of web videos designed to provide Cole Taylor Bank clients and prospects with real, actionable information they could use to help run their businesses. We developed topics, recommended on-camera talent and wrote and produced the segments. The videos were hosted on the bank’s website and could be e-mailed by the bank’s relationship managers to support existing clients or build new business.

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