Brain Research Foundation: Yes.
A simple word that resonates with the Brain Research Foundation. BRF says “yes” to funding research that can impact the landscape of our understanding of how the brain works. Donors say “yes” to supporting work that they know may lead to answers or, in some cases, may send researchers in a completely different direction. And the BRF says “yes” to donors by assuring that 100% of their donations fund research.
“Yes” also resonated with donors attending the 2016 Discovery Dinner who saw the video we crafted around that theme. The event generated over $1 million for the Foundation.